Lumos × Gale / Brand & Illustration
Giving a fiber network a visual language as clear as the signal it carries.
Lumos needed a visual system as fast and dependable as its fiber. Embedded with Gale's creative team, I built out brand guidelines and set the direction for icons and illustration that carry the brand across every touchpoint.
Ahead of launch, I worked with the Gale team to pull Lumos' brand into a single, usable set of guidelines, bringing logo, colour, typography, and voice together so every team and partner could build from the same foundation from day one.
Agency: GALE Partners / Creative Director: Sylwia Michalska / Art Director: Chris Trang